Customer Value
Speaking in a broader context, customer value can be described as the perceived customer preferences towards product characteristics, performance, and how far has fulfilled what customers wanted.
Related to customer value, its implementation is Value Chain Analysis to help companies identify potential sources and competitive capabilities. Like a race is the start of his customer needs, and his finish line is customer delight.
To change the orientation of the product-focused to customer-focused companies must meet the following three stages: knowing the customer; deliver significant value and competitive, and creating a customer-centric culture.
To be able to provide competitive advantage, it is not enough to value functionally but also emotionally. So, what makes the customer satisfied? To be able to answer in advance what customers expect assessed against the company, namely responsibility, quality, value and innovation of products and services, overall quality of service / support, and timely presentation.